Branding: The "Virtues of speed" creative strategy for the Fierce brand was to create brand visuals that tap into a drivers car defined persona.
Brand Magazine: NXT magazine for Earnest Machine was created as a platform to discuss current trends and best practices in operating a modern industrial distribution company while positioning the brand as a thought leader in the industry.
eCommerce Content: I am still amazed at the work we did for Moen Commercial Products. This entire video is all CG animation. What is cool about using CG for eCommerce content is it gives the customer the experience of getting deep inside the product. Showing them, in the digital world, that one part of the product that makes it stand out over the competition.
Brand Advertising: I have done a lot of branding and creative campaigns over the years. Here is a look at some of the work I am most proud of.
Video Production: At DPI, my core responsibility was leading the creative end product, securing new business, and building and maintaining client relationships. I landed a whopper of a project with Moen Faucets'. Over 100 videos for just about one for each of their products for Moen's eCommerce website.
Product Launch: Creative ad insert introducing Earnest Machine's new drilling service. The text in this ad was laser cut to appear to have been drilled. So yes, you see right through it. One of those you have to see to appreciate.
Product Packaging: This is packaging for Timberjack brand timber screws. From my days working in Home and Hardware, I knew contractors needed a tough packaging solution for the job site. The large size numbers help builders quickly identify the correct length they need in the retail environment.
Broadcast: This was a broadcast spot for Reese Towpower. We wanted to align the brand with "The places where memories are made" — the spot aired during the NASCAR Race on Fathers Day.
Product Launch: Creative campaign for a new product in the U.K. market that was heat treated, lab tested, and ready to use.
Product Content: Got to work with Mark Murphy from The Food Network on a recipe video for Vitamix. Super nice guy and incredibly talented.
Digital Shopper Marketing: I designed the UI/UX and merchandising display for the Cub Cadet Tractors interactive product selection tool at Home Depot as part of a 50-store test.
Brand Promotion: This was a race poster given to fans during the Team Yokohama/BMW M3 inaugural race at Sears Point Raceway in Sonoma, California. This was a photo illustration that I enhanced with the paint tools in Photoshop to try to get that old Bauhaus Race poster feel from the early 1900s. One of my favorite pieces.
I have one of these hanging in my son's bedroom signed by the great Hans Stuck and all of the drivers. It was a kick when my son realized I designed the poster. He thought I was famous.
I do have a wide range of client and design experience.
This was a fun in-store newsletter for Giant Eagle grocery stores.
